Preferred Land Use Map
The Preferred Land Use Map was presented to Planning Commission and City Council in August, September, and October 2023. Please see the Engagement Activities page for more information.
Land Use Alternatives
In this phase of the General Plan Update process, the General Plan Team worked to develop a preferred land use direction that will guide growth and development until 2050. Part of this phase included developing different land use alternatives that could implement the General Plan Vision, address issues and ideas expressed during the community engagement process, and demonstrate different ways for the city to evolve over time. The alternatives are meant to spark a discussion and show multiple ways of achieving the outcomes identified by the community. These alternatives were a year in the making, informed by an extensive community engagement process that included identifying areas of change and stability in the city, the creation of the General Plan Vision (which was endorsed by the City Council in March 2022), and multiple rounds of engagement with the GPAC and public around future land use ideas.
At the end of this process, the General Plan Team developed a preferred land use map to share with the public, Planning Commission, and City Council.
Documents and Background Materials
Below are different background materials and maps that were used during the land use alternatives phase.
Alternatives Background
Note: This document was updated on September 16, 2022 to include residential density ranges (dwelling units/acre), floor area ratio (FAR), and maximum heights in both stories and feet for each land use designation.
Libro informativo de las alternativas
Land Use Designations
Proposed (Base) Land Use Designations
Note: This document was updated on September 16, 2022 to include residential density ranges (dwelling units/acre), floor area ratio (FAR), and maximum heights in both stories and feet for each land use designation.
Borrador de designaciones de uso de terreno de la ciudad de Ventura
Proposed (Base) Land Use Designations and Current Zoning Correspondence Table
Alternative Summaries
Arundell/North Bank / Alternativas de las areas de Arundell y North Bank
Five Points/Pacific View Mall / Alternativas de Five Points y Pacific View Mall
Midtown Corridors / Alternativas de los Corredores de Midtown
Ventura College and Telegraph Corridor / Alternativas del Colegio de Ventura y Calle Telegraph
Development Projections
Maps*
*Note: The maps below, along with the maps in the Downtown Alternative Summary, were revised on October 6, 2022 to reflect updates made to the land use alternatives, including greater color contrast between land use designations and revisions to the base land use designation of certain parcels in the Downtown Specific Plan. A full log of corrections can be reviewed below.
Base Alternative - Citywide Maps
Core Alternative - Citywide Maps
Interactive Map
The online mapping tool below contains all of the alternatives maps, along with other City data such as current General Plan land use designations, current zoning districts, and existing land use. You can zoom in and out, click on any parcel for more information, and toggle between different alternatives. Instructions on how to use the tool are provided on the welcome splash screen. For a better viewing experience, you can also open this map in a new browser here.
If you believe that there are mistakes in the Base alternative or any of the other maps, please reach out to staff and we will make changes as necessary.
Contact Us
If you have any questions, comments, or suggestions, please contact the General Plan Team through the Contact page or by sending us an email at planventura@cityofventura.ca.gov.
